Everything you need to know about SEO for Education Websites

You probably know that Google’s algorithm uses more than 200 factors to evaluate and rank sites. That implies that there are many ways you can keep your education website more relevant for search queries among your target audience and search engines. Search Engine Optimization (SEO) aims to uncover those factors and turn them into ways to increase your education website’s online visibility.

dNovo Group warns that there are many elements that contribute to successful SEO, and it can be very challenging to know where to begin. Here are SEO aspects you must pay attention to.

Optimize content for SEO

Generating SEO-friendly content for your education website is all about choosing the right keywords and using them strategically. This shows Google and other search engines that every aspect of your content offers relevant information a specific query seeks.

With a never-ending list of education-related search phrases, the keyword research process is the first and essential step in optimizing content for your education website. Considering the foundational role that relevant keywords play in an SEO campaign, you shouldn’t make mistakes when using keywords to optimize your education website’s content.

Links play a crucial role too

Links play a critical role in building domain authority. In fact, incorporating high-quality links into your content (or web pages) shows Google and other search engines that your education content is comprehensive. If other reputable and relevant websites are linking to your content, it affirms that the content is authentic and valuable.

In addition to having an impressive internal links network, it’s equally important to include high-quality, outside sources in your education content through external links. Such links show Google and other search engines that your education content is carefully researched and thereby worthy of top pages in top SERPs.

Implement a solid technical SEO strategy

One way of improving your education website’s performance is to address all possible technical SEO issues. Google and other search engines want to ensure that when a searcher clicks organic search results, they’re not disappointed when they view those web pages. Indeed, top-ranking sites must be easy to navigate so that searchers can quickly get the information they seek.

To ensure that your school’s website is technically sound, you must figure out the key performance indicators, fix technical errors, and create error-free pages. Address issues such as bounce rate, dwell time, page speed, dead links, broken redirects, duplicate content, and more.

Local SEO for education websites

Location-specific search is growing, which emphasizes the importance of local SEO for learning institutions. You want your target audience to see your institutions whenever they are looking for learning institutions in a specific location. Fortunately, implementing the right local SEO strategy for schools can help boost your institution’s visibility at a local level.

Wrap up

Other aspects of SEO that schools must pay attention to include multilingual SEO to attract international institutions, mobile SEO, optimizing education websites for voice search and monitoring SEO performance for your institution. Consult with a reputable digital marketer to create and implement the right SEO strategy for your school’s website.